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Logomarks: For the logo, I used the speech bubble to communicate the focus on comics and the pencil for the creator-forward mission. I wanted the Q to double as a secondary logomark. Once I had the designs, I made versions that would work in one color. |
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Style Sheet: I put together a style sheet with the color palette, typography, tagline, and approved logo uses. |
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Brand Guidelines: As an expansion of the style sheet, I made a style guide for reference to make sure all uses match the brand identity. I added mockups of merchandise, business documents, and online assets. |