Fin Sheffer

projects

Quinn Publishing Brand

Quinn Publishing
Client: none, College assignment
Works Done: Brand identity, Logo design, Brand guidelines

Quinn Publishing is an online comic publisher focused on supporting independent writers and illustrators with bringing their ideas to life. They wanted me to create a logo and develop a brand style guide that provided consistency.

Design Process

Logo sketches for Quinn Publishing
Style Sheet Logomarks: For the logo, I used the speech bubble to communicate the focus on comics and the pencil for the creator-forward mission. I wanted the Q to double as a secondary logomark. Once I had the designs, I made versions that would work in one color.
Style Sheet Style Sheet: I put together a style sheet with the color palette, typography, tagline, and approved logo uses.
Style Sheet Brand Guidelines: As an expansion of the style sheet, I made a style guide for reference to make sure all uses match the brand identity. I added mockups of merchandise, business documents, and online assets.
Brand Style Guide Brand Style Guide Brand Style Guide

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